How You Control the Sale of Your Home

There are four reasons a property sells:

  1. Location
  2. Price
  3. Condition


  • Location

You have no control over the location of your home, but its location helps determine value.

  •  Price

You control this. The right price can only be determined by a well-researched market evaluation. As a homeseller, you should get a written or computerized market analysis comparing your home to similar properties that have recently sold and those currently on the market.

  •  Condition

You control this also. Your home’s condition is vital to a sale. A clean, well-maintained home enjoys a competitive edge over all the other homes on the market. You’ll sell faster and at a higher price if you “stage” your home to enhance its appeal.


Your REALTOR® advises you on market conditions, pricing and staging recommendations, contracting, financing, title work, appraising and closing activities. Just as you insist on an experienced well-prepared doctor to treat your family, you want a REALTOR® with a proven track record who does his homework representing you in the sale of your home. This is the reason so many people choose Phil McDermott.